As technology advances, more and more consumers are using their smartphones and tablets to view websites rather than their desktop computer. About 60% of web browsing occurs on a mobile device. It’s important to make sure that your website is responsive and easy to use no matter what device your consumer is viewing it on.
Responsive design and development involves adding breakpoints to your site, telling the browser to display content differently depending on the width of the viewers screen. A responsive design should account for this factor and take this into consideration when planning out content areas and images.
As mentioned, more than half of web browsing occurs on a mobile device. Over 80% of consumers use their smartphones to shop online. Having a responsive site creates a friendlier environment for your viewers. Responsive sites also rank better with Google, as they are easy to navigate and view content on all devices.
Google prefers sites that have one URL as opposed to sites that have multiple URLs based on the device being used. Having multiple sites means managing multiple sites, which can lead to hassle and difficulty maintaining content and keeping things consistent. It is better for search rankings, easier to maintain, and simpler for the viewer if there is only one site that responds to various screen widths.